The market landscape has undergone a profound transformation in recent decades. It’s now incredibly sensitive to even the slightest changes, with a broad reach and an overarching emphasis on delivering excellent client experiences across industries. This environment poses challenges for large companies, who must navigate these dynamics while effectively scaling their operations at a reasonable cost. Adding to the complexity is the influx of information from the research industry and the dominance of e-commerce giants, making the task even more daunting.