Online Surveys
In an era where global connectivity is on the rise, online and mobile surveys emerge as powerful tools. They offer rapid turnaround times, cost-effectiveness, and customizable features, making them indispensable in today’s research landscape.

CATI/CAWI Methodology
Traditional market research methods sometimes face challenges like respondent participation issues and data quality concerns. PNS specializes in CATI/CAWI methodology to address these issues. Through computer-assisted telephone interviews (CATI), we conduct surveys over the phone, ensuring scripted interviews and pre-programmed routing. Alternatively, computer-assisted web interviews (CAWI) involve phone recruitment followed by online participation, enhancing participation rates and data quality. These methods are efficient, providing quicker data access in various formats.

Face-to-Face Surveys
For hard-to-reach respondent groups, we employ face-to-face approaches like door-to-door CAPI (Computer-Assisted Personal Interviewing). Interviewers visit respondents at their locations, using computers to record survey responses, ensuring comprehensive data collection.

Paper and Pen Interview (PAPI)
In areas with limited internet access or power supply, we resort to traditional PAPI surveys, recording responses manually on paper. This method ensures data collection in regions where online methods may be impractical.

Central Location Test (CLT)
For swift product or concept testing studies involving a large respondent pool, we conduct face-to-face interviews at convenient locations. CLT enables us to gather insights from numerous participants efficiently, making it ideal for short-term studies.